Tips and Tricks of Online Marketing

Amidst all the confusion Google decision to come out with its own clone of Groupon is a very bold one. This may posed a serious threat to the very existence of Groupon. With already well established brand name and also being the largest search engine it is sure to grab the market fast.

You surf the web and can avoid other sites that use tools from Facebook, Twitter and Googleand other websites which give you ultimate social experience? But really can you do that? I guess that’s impossible. Whenever you visit a site having a Like button, data including the adress of the site you are visiting is sent to Facebook. No matter you are logged in or not, they will have all the information they need with your Facebook identity. With privacy issues at the vanguard of technology news, it is vital to note that these social media tools track user’s behaviour.

In computing, web browing history means the list of web pages you have been opening thoruout your browing session. It also give the associated data such as title of the website, type of website, time on each page you have visited which is recorded by the web browser itself. Apart from the web browser there are some third party applications too which can track the web history.the worrying part about third party applications tracking your web browsing history is that there are many things a company can do with the information that isnt so beneficial to its users.

Banner ads are one kind of ads which can track your browing hisotry. Each advert records a cookie in the browser, and when you visit another website with ads served by the same provider this cookie will be sent back with the referring URL. For example if you visit Facebook.com the tracking cookie will be set in your browser. Even after visiting Facebook, the tracking cookie will be sent to Facebook when Like buttons are loaded on other sides. How to avoid that?

The easiest way to avoid this is to delte all facebook cookies stored in your web broswer, or to surf the browser in incognito/ anonymous mode. Apart from these there are some more ways which can be effective in this regard.

Disconnect, an open source browser add-on developed by a former Google engineer, Brian Kennish can block third party tracking scripts from major data gatherers like Facebook, Yahoo, Google, Twitter etc. It blocks the tracker script from collecting data from the user, such as Facebook like buttons or those auto login sites, and de-personalizes the user’s searches on Google. A user can also use other computer proxies to hide their IP adress from the web sites they visit or other computer they communicate with on the internet during their browing session.

Since browsers play an ever more important role in our use of internet its obvious the subject of privacy keeps popping up. And with privacy comes the topic of how we are tracked on the web. While registering or doing business with a website, the user should always review its privacy policy to see how it will use your information. One should never do business with a site which does not have a clearly stated and transparent privacy policy.

You surf the web and can avoid other sites that use tools from Facebook, Twitter and Googleand other websites which give you ultimate social experience? But really can you do that? I guess that’s impossible. Whenever you visit a site having a Like button, data including the adress of the site you are visiting is sent to Facebook. No matter you are logged in or not, they will have all the information they need with your Facebook identity. With privacy issues at the vanguard of technology news, it is vital to note that these social media tools track user’s behaviour.

In computing, web browing history means the list of web pages you have been opening thoruout your browing session. It also give the associated data such as title of the website, type of website, time on each page you have visited which is recorded by the web browser itself. Apart from the web browser there are some third party applications too which can track the web history.the worrying part about third party applications tracking your web browsing history is that there are many things a company can do with the information that isnt so beneficial to its users.

Banner ads are one kind of ads which can track your browing hisotry. Each advert records a cookie in the browser, and when you visit another website with ads served by the same provider this cookie will be sent back with the referring URL. For example if you visit Facebook.com the tracking cookie will be set in your browser. Even after visiting Facebook, the tracking cookie will be sent to Facebook when Like buttons are loaded on other sides. How to avoid that?

The easiest way to avoid this is to delte all facebook cookies stored in your web broswer, or to surf the browser in incognito/ anonymous mode. Apart from these there are some more ways which can be effective in this regard.

Disconnect, an open source browser add-on developed by a former Google engineer, Brian Kennish can block third party tracking scripts from major data gatherers like Facebook, Yahoo, Google, Twitter etc. It blocks the tracker script from collecting data from the user, such as Facebook like buttons or those auto login sites, and de-personalizes the user’s searches on Google. A user can also use other computer proxies to hide their IP adress from the web sites they visit or other computer they communicate with on the internet during their browing session.

Since browsers play an ever more important role in our use of internet its obvious the subject of privacy keeps popping up. And with privacy comes the topic of how we are tracked on the web. While registering or doing business with a website, the user should always review its privacy policy to see how it will use your information. One should never do business with a site which does not have a clearly stated and transparent privacy policy.

Writing nice blog posts and getting good traffic on it is every blogger's dream. And that is what blogs are meant for - to get good quality traffic and to share information via one of the best online resource named BLOG. But even if you write a good post on a nice topic its not guaranteed that your blog and blog post will start getting flooded with traffic, comments and RSS requests. Writing a good post is just only the beginning and the real hard nut to break is to get a good quality and quantity traffic on it. There are a few ways through which its possible to make your blog popular and known to your potential readers and get a good traffic. Below are some very easy ways through which you can get a very good traffic on your website or blog.

   1. Choose a good blog name – Its very difficult to remember a big site or blog name. So he simple funda is keep it short and sweet. Also it will be good if the blog name consist of one of your most targeted keyword. This will help you in search engines searches as well as to target the common visitor who will be pleased and interested in going through your blog posts as they will see a word there which they were actually searching for.
   2. Post on a regular basis – Try to post on a regular basis. This helps you to have many posts on your blog in short time and more posts will bring more traffic to you for different keywords. Also once you start posting and if those posts are liked by the visitor they start expecting regular postings from you whenever they visit your blog. The frequency of posting can be twice, thrice a week or even daily depending upon what you are writing. The more content you have on your blog, chances of your blog, appearing in all search engines for various terms increases. And if you have a new blog, update it with new posts very often. If you are able to update your blog on regular basis, you will have more traffic and more loyal readers for your blog.
   3. Participate in Forums and Use Your Forum signatures – Use your blog links in your forums signature. These forums will give lots of quality links, traffic and popularity to your blog. You should join as many as discussion forums of your niche and try posting valuable posts and replies there with a Forum signature which consist of your blog url. This will surely bring lot of quality traffic on to your blog and also lot of popularity for it.
   4. Link Exchange – Although its something which search engines dislikes but not if it is done with the blogs and sites of your niche. Go for link exchange only with the websites and blog which are 100% of your niche and can add some value to your blog.
   5. Add the Meta tags – Fill up all the Meta tags on your blog. Through Google don’t give much value Meta tags, but still there are some search engines that give Meta tags some value. So there is nothing wrong in trying this technique.
   6. Submitting on Social bookmarking websites – If you have some decent posts on your blog, you can submit them on social bookmarking websites. Some of the popular social bookmarking sites where you can share your blog/website content are Digg, del.icio.us, propeller, Mixx etc. All these social media sites can bring tons of traffic and targeted visitors to your blog site.
   7. Making comments – Don’t forget to make comments on the top blogs/website of your niche. Leaving a value added comments on blogs will build some valuable links and visitors for your blog. This is a great way to have interaction with the similar minded blogs/website of your area.
   8. Replying to the questions – When a user send an email or add a new comment to your blog in the form of question, don’t forget to reply to that. When you continuously reply to your readers comments, then they will become your regular readers.
   9. Use StumbleUpon – Create an account on Stumbleupon and submit your favourite stuff there. Add Good Stumbler’s in your friend list and review other people post/blog here. This way you will also get your blog/post reviewed by other stumbler’s.
  10. Make good use of Facebook – Create a profile on Facebook and submit your blog there. And get involved with other users there.
  11. Review other bloggers – Review other bloggers of your niche. Also give link to new as well as popular bloggers of your area.
   12. Create lists – Create a list of things or bloggers of your niche. Contribute on other blogs as a guest blogger which will help you get some loyal readers for your blog.
   13. Make your text readable – Make your blog text more readable by using proper titles, headings, bold, italic, lists, proper fonts and other means for making your text more readable. Use H1 and H2 tags properly.
   14. Use Proper text & background color – Use proper text and background color on your blog. Use the color scheme in a way that makes your text more clear and understandable.
  15. Use appropriate and attractive Images in Posts – Use images in your blog posts to make them attractive and popular among your blog readers. But use images according to your blog posts.
 16. Use blogging communities – Create your profile on blogging communities like Mybloglog, Blogcatalog, Bumpzee, Spicypage etc. Add your blog there and get in touch with other bloggers of your niche there. These blogging communities give you a chance to meet and get in interaction with millions of bloggers whom you otherwise will never been able to get in touch with.
   17. Use RSS feeds – Show a large RSS feed icon on your blog so that the visitors on your blog can easily subscribe to your blog feeds. You can use Feedburner service to burn the feed for your blog. Also give the visitors option to get subscribed via email as well. When you create an account on Feedburner,& you will have more idea about the number of people who have subscribed to your blogs.
   18. Article distribution – Write some articles and submit them on ezine websites. Some of famous ezine websites where you can submit your articles are ezinearticles.com, findarticles.com, goarticles.com etc
   19. Submission to Blog directories – Submit your blog on famous blog directories.
  20. Search Engine submission – Submit your blog URL on major search engines including Google, Yahoo & Bing. 
  21. Use Squidoo & Hubpages – Create a lens on Squidoo about your blog site and let the traffic flow from there in your blog. Also create a hub on Hubpages to get more popularity.
  51. LinkedIn – Create a profile for you on LinkedIn, Claimid kind of social media sites and include your blog there.

Online marketing, also known as digital marketing, web marketing, Internet marketing, or e-marketing, is the marketing of products or services over the Internet. It involves the process of promoting a brand, product or a service over internet and other electronic media. Its not limited to just the promotion but may involve the sales too of the product or services as is very prevalent now a days in the transactions involving e-commerce.

Online marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies.

Although some of the above terms may sound like mystery of Bermuda Triangle to some readers but there is always time to come again to read another posts of mine in which I will deal with whole lot of stuffs related to Online Marketing and SEO. Also in my next post I will suggest some basic and simple ways to promote a website and a blog so that you get quality traffic on to it.